I'm a psychologist. I hold a degree and a Master of Science in Health Psychology, and I chose that field deliberately. Most of psychology is built around what goes wrong with people. I wanted to understand what makes them stronger, what capacity actually is, and how someone becomes able to carry more than they currently can.
I left home at 18 for a country where I didn't even speak the language and I've rebuilt from nothing more than once since then. Along the way I built and sold companies. It's why you won't have to explain to me what it costs to run one.
I work with ambitious people who are capable of more than they're currently doing and have run into something they can't push through. The work is on the person, not the plan. It's specific, it's trainable, and it's the whole of what I do.
Hi, I’m Ekaterina
Something personal
I grew up inside a family of entrepreneurs in Siberia, and I started building things myself young. Ambition and pressure were the air I breathed before I understood what either word meant.
I've spent my whole life around ambitious people. My parents, their friends, the ones who made it and the ones who didn't, and later my own circle as I started building. Different people, different decades, different scales of thing, and the same pattern every time.
They carried it alone. Whatever advice came at them was some version of slow down, want less, ask yourself why you need so much. None of it helped, and some of it cost them badly.
I went into psychology looking for something better than that. What I found inside the field was the same advice with better vocabulary. Drive read as compensation. Ambition treated as a symptom. The prescription still came out as want less. That's the gap I work in.
